Whether you’re a small business owner or a Fortune 500, it’s essential to your business’s success to have a professional website and active social media accounts.
In the past, having an online presence wasn’t the top priority for businesses. The focus was on pushing sales in stores, with very little acknowledgment paid to online sales. Fast-forward to today, the internet plays a crucial role in everything businesses do, including sales, while physical stores often take a backseat. Even businesses who rely on their storefront for most of their sales have learned to grow and adapt to this new business world, where digital assets play a vital role in their success. This includes having not only a website but social media accounts to support their marketing efforts.
ESTABLISHES CREDIBILITY & TRUST
In a world where technology has evolved so that we rely on it so heavily, having a quality website and active social media accounts goes a long way to establishing credibility and trust. We live in a world where people Google companies, learning as much about them and the customer experience before they consider making a purchase. And for this to work in your favor, your business must show up in search engines results. Not having a website or supportive online presence makes it difficult for some consumers to determine if a business is even legitimate. And they can’t make that determination, that you’re real and trustworthy, you lose the sale.
Social media can go a long way in establishing your business’ credibility too, but remember – it’s one thing to possess the accounts and it’s another to remain active. Once you’ve established your business on selected platforms – Twitter, Facebook, Pinterest, Instagram, etc. – it’s important to maintain each account and engage regularly. Inactive social media accounts can be just as detrimental to your company as not having them, as customers may assume you are no longer in business if you are no longer posting.
EXPANDS CUSTOMER SERVICE
Your website and social media assets also offer the unique opportunity to move customer support and service to the digital realm. Customers can reach out 24/7, allowing larger companies to respond quickly and at any hour or for smaller businesses, issues can be addressed first thing in the morning and throughout the business day. This also gives business a good platform on which to answer questions, share tutorials, or address any pressing matters, whether they be PR-related or something simple, such a holiday closure.
BROADENS CUSTOMER REACH
By showing up in search engine rankings and having visibility on social networks does help to build trust, it also ensures that you have a broader reach. And when you’re reaching more consumers and obtaining new customers, you’re also increasing your profits. This is especially important when we look to the future – Generation Z. They may not be your front and center target audience, but keep in mind studies show that 93% of parents say their children influence family spending and household purchases, plus Gen Z is projected to make up almost 40% of customer base by 2020. Another recent study even notes that 46% of Gen Z consumers in the U.S. have done research on an item using their smartphone or tablet before buying online and increase since 2015. On the flip side, the same study revealed 32% will research a product in a brick and mortar store, then purchase it online using a mobile device, also an increase.
Don’t forget, having an online presence offers businesses of all sizes opportunities, so even if you’re small – don’t count yourself out. Your website is a marketing asset; it’s a brochure that showcases the products/services you have to offer consumers. Not only do you have a much wider reach, but investing in digital assets can save money in other areas of your marketing budget.
By offering readily available information in an easily accessible online platform you can decrease print budgets and campaigns that are often less cost-efficient and less effective when it comes to reaching your target audience. In turn, social media offers you the opportunity to quickly notify customers sales, specials, or new products you may be currently offering. Plus, social advertising budgets can be effective without excessive spending.
These are just a few of the benefits of establishing your business and digital marketing assets through a professional website and social media. Whether you’re just getting started or are in the market to revamp your online presence, we offer a variety of customizable services that can be tailored to fit your needs. Contact us today for more information.