You know your business needs a website, but do you know why? Some business owners think they only need a website because their competitor has one, others may believe that having a website is the only way to be discovered online, and sometimes they don’t even know why they need it, it just seems like something they’re supposed to have. If you’re not certain about the purpose of having a website we’re not just here to help you build it, we’re here to tell you why it should be built in the first place and how to most effectively utilize your website and rank higher in search engines (e.g Google, Bing, Yahoo etc).
There are a multitude of factors that go into the decision to build a website for your business, but above all else, your website should serve the ultimate purpose of being the strongest marketing tool in your arsenal. Your website establishes your credibility as a business, it gives you the opportunity to show off your best work, share your knowledge, expose you to new customers, offer an open line of communication with them 24/7, and much more.
All that being said, when it comes to building this extraordinary marketing tool it’s important that you invest in your website’s most crucial elements. Your branding needs to stay on point, your layout and design need to be intriguing, and your copy needs to pull your customers in and direct them to the information they’re looking for. Makes sense, right? Much like your other marketing tools – collateral, branding, campaigns – everything has to be executed properly, and in terms of websites you may not be able to see every little thing that makes it work.
In this case, we’re talking about search engine optimization.
In order for your website to be the best marketing tool that it can be your site has to be visible and accessible to consumers. Crafting a search engine-friendly website can be a task in and of itself, and while implementing SEO requires more work it also guarantees that search engines will crawl your website more efficiently. At the end of the day investing in key words, link building, content creation, and other SEO elements is going to be well worth the time and effort.
Effective SEO increases your search engine ranking, which gets you great visibility in search results. One of the best benefits being that consumers trust business that rank higher more than they do low ranking ones. Just by implementing good SEO you can automatically establish a stronger positive connection with potential customers. Just think, when was the last time you searched for a product or service and skipped to page 12 of the results to find the best of the best?
Well-planned and maintained SEO delivers direct traffic, right to your front door. People may jump around in social media, fall down a rabbit hole of sorts – a friend posts a new purchase, they look into the item, they look at the brand, the social network suggests they may like another brand if they like that one, they look into that brand, and so on and on until they have actually forgotten about the original item. Social excels in its own ways, but when it comes to your website you don’t need to put yourself in a position of hoping that someone randomly finds their way to your site, especially since those that do may not actually be prospective buyers. With search engines on your side the customers that are directed to your website are the ones who are actively looking for your products and services, not those who stumbled across it inadvertently.
It only stands to reason that an increase in web traffic will also result in an increase of customers and sales, under the condition that you’ve invested in your website – solid design, great copy, easy navigation, etc. – after all, a poorly executed and unattractive website isn’t going to do you any favors, regardless of how great your SEO is. Regarding your sales, this doesn’t just apply to web stores either, so don’t worry that you’re being left out in the cold if your business doesn’t participate in e-commerce. Many businesses don’t or can’t sell their products or services online, which makes their website a different kind of asset, but an asset nonetheless. Bottom line: Your website does not have to have a store function to be considered valid or to qualify it as a marketing tool and is just as essential when it comes to driving offline sales.
When it comes down to it a quality SEO strategy can make or break your website. Proper execution and routine management are keys to success. SEO isn’t just some one-time thing, it’s a process that requires skillful planning, long-term strategy, and regular updates in order to guarantee that your website continues to evolve, just as search engines are doing. And if you truly want your website to stand out above the rest it’s not something you should compromise, you must invest.
If you’re interested in learning more about our SEO and website packages don’t hesitate to reach out. We would love to help you make your next investment a worthwhile one. We’re available through email at email@example.com or feel free to give us a call at +971 50 170 74 38.